BMW I8 PROTONIC FROZEN YELLOW

The BMW i8 Protonic Frozen Yellow Edition - which will be produced in a limited run and go on sale in September 2017 - owes its striking appearance to a model-specific paint finish. The exclusive exterior shade Protonic Frozen Yellow shares its canvas with accents in Frozen Grey metallic. A sophisticated application process is employed to transfer the paint to the BMW i8's carbon fibre-reinforced plastic (CFRP) bodywork. The silky-matt shimmer of the finish shines a particularly vivid spotlight on the plug-in-hybrid sports car's dynamic lines and flowing surface design. The special-edition model will sport newly designed 20-inch BMW i light-alloy wheels in W-Spoke design with mattpainted surfaces and mixed-size tyres.

Inside the special-edition model, contrast stitching in Yellow for the seat surfaces and centre console underlines the sporty and extravagant looks that dominate the cockpit design of the BMW i8. Yellow contrast stitching can also be found in the side panel trim and door cards, on the floor mats and in the lower section of the instrument panel. An anthracite-coloured headliner, grey seat belts, ceramic applications for the selector lever and iDrive Controller, and door sill strips with "Edition" inscriptions add the finishing touches to the exclusive interior ambience of the special-edition model.

BMW i cars claim an outstanding global market share

Like the BMW i8, which has grown into the world's most successful hybrid sports car due to its unmatched and richly enthralling blend of driving pleasure and sustainability, the pure-electric BMW i3 is a constantly expanding presence in international car markets. The i3 is the biggest-selling electric vehicle in the premium compact segment and has now achieved a significantly larger share of the overall electric vehicle market than the BMW brand occupies with conventionally powered cars.

Another contributory factor in the international success of BMW i cars are the innovative mobility services which make the experience of driving an electric car that much more pleasurable. These services are another example of how the BMW i brand is leading the way in establishing sustainable mobility in urban centres and beyond. For example, with its ChargeNow service, BMW i allows its customers convenient access to more than 65,000 charging stations in 29 countries. And the brand's Digital Charging Service has been quick to exploit - in intelligent, convenient and money-saving ways - the new possibilities in energy supply when charging from a home-mounted Wallbox.

All in all, BMW i embodies holistically sustainable electric mobility at its most relevant in areas far beyond the cars themselves.